The growth of information technology has provided crucial support to enterprises for their growth and sustainability in todays competitive and an uncertain business environment (Ravishankar, Pan, & Leidner, 2011). The extensive use of information technology has created dependency to align business strategy with information technology. Luftman et al. (2013) found that the appropriate alignment of businessstrategies with information technology is a key issue faced by CIOs. The failure in integration may result in the failure of information systems in organizations. Moreover, due to the globalization of economy and trade, enterprises are facing the dynamic change in technology and external market environment (Hung & Chou, 2013). The role of information technology is highly vital to support the day-to-day operations of enterprises and long-term strategic development of the organizations(Akaka & Vargo, 2014; Wang, Hu, & Hu, 2013). Consequently, to improve the operational efficiency of the firms and help them to attain competitive advantage in the rapidly changing market environment, the rational allocation of resources and use of information system has become a challenge for the management (Martins, Oliveira, & Popovic, 2014; Peppard & Ward, 2016).
|Number of pages||19|
|Journal||International Journal of Information Systems in the Service Sector|
|Publication status||Published - 1 Jul 2020|
- Information system