Towards reusable personas for everyday design

Ciarán O'Leary, Fred Mtenzi, Claire McAvinia

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

7 Citations (Scopus)


Personas are artificial character based representations of user goals, attitudes, motivations and abilities which enable designers to focus their design efforts on key, targeted users. The success of personas in design is due to their capacity to enable designers to empathize with users and understand user goals. Persona development is rooted in the rigorous collection and analysis of data specifically related to the design project being undertaken. New design projects thus require the development of new personas. Since redevelopment is not always achievable attention has turned towards reuse of personas and the underlying data. This paper reports on ongoing research into the development of reusable personas for use by nonexpert, everyday designers. Such designers are regularly faced with small scale but diverse design challenges for which they cannot carry out user research and modelling. They can, however, make use of general, reusable personas developed independently of their current design project.

Original languageEnglish
Title of host publicationCHI EA 2016
Subtitle of host publication#chi4good - Extended Abstracts, 34th Annual CHI Conference on Human Factors in Computing Systems
PublisherAssociation for Computing Machinery
Number of pages8
ISBN (Electronic)9781450340823
Publication statusPublished - 7 May 2016
Externally publishedYes
Event34th Annual CHI Conference on Human Factors in Computing Systems, CHI EA 2016 - San Jose, United States
Duration: 7 May 201612 May 2016

Publication series

NameConference on Human Factors in Computing Systems - Proceedings


Conference34th Annual CHI Conference on Human Factors in Computing Systems, CHI EA 2016
Country/TerritoryUnited States
CitySan Jose


  • Everyday design
  • Personas
  • Practices
  • Reuse


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