TY - JOUR
T1 - What pediatric surgeons read
T2 - Utilization of APSA e-mail blast literature reviews
AU - Ayub, Suniah S.
AU - Islam, Saleem
AU - Downard, Cynthia D.
AU - Goldin, Adam B.
AU - Powell, David M.
AU - Taylor, Janice A.
N1 - Funding Information:
The authors would like to thank Meagan Comerford from APSA headquarters for her assistance in obtaining access data for this paper.☆ Financial Disclosure: The authors have no financial relationships relevant to this article to disclose.
Publisher Copyright:
© 2018 Elsevier Inc.
PY - 2019/4
Y1 - 2019/4
N2 - Purpose: American Pediatric Surgical Association (APSA) committees send monthly email blasts to members with links to peer-reviewed publications. This study assesses the utilization of this service. Methods: Email-opening and click-through rates were analyzed from 5/2012 to 4/2017 and compared to APSA and industry standards. Access was analyzed based on subject, disease type, journal, impact factor, and committee. CME questions were added in 10/2014 and emails consolidated in 1/2016. Effects of these changes were analyzed. Results: Over 60 months, 281 articles were distributed from 58 journals. Access increased significantly with impact factor (P = 0.0039). Overall email opening rate (53% ± 3%) and click-through rate (37% ± 10%) were significantly higher than all APSA emails (43%,18%, P < 0.0001) and 2017 industry standard (26%,12%,P < 0.0001). Access rates differed significantly between the twenty-five topics covered (P < 0.0001), with the highest access for appendicitis (240 ± 79, P < 0.0001). Common condition articles (157 ± 93) were accessed more than rare (55 ± 60, P < 0.0001). With email consolidation, opening rates increased (53 ± 3 to 55 ± 2, P = 0.003) and click-through rates decreased (40 ± 9 to 30 ± 8, P = 0.0002). By adding CME questions, opening rates increased nonsignificantly (52 ± 3 to 54 ± 2, P = 0.066) and click-through rate decreased significantly(41 ± 10 to 33 ± 9, P = 0.001). Conclusions: APSA email blasts are valued by members based on high access rates. Click-through rates have declined, potentially indicating user fatigue. APSA members prefer common conditions and high impact factor journals. These data will help refine this service. Level-of-Evidence: Level III.
AB - Purpose: American Pediatric Surgical Association (APSA) committees send monthly email blasts to members with links to peer-reviewed publications. This study assesses the utilization of this service. Methods: Email-opening and click-through rates were analyzed from 5/2012 to 4/2017 and compared to APSA and industry standards. Access was analyzed based on subject, disease type, journal, impact factor, and committee. CME questions were added in 10/2014 and emails consolidated in 1/2016. Effects of these changes were analyzed. Results: Over 60 months, 281 articles were distributed from 58 journals. Access increased significantly with impact factor (P = 0.0039). Overall email opening rate (53% ± 3%) and click-through rate (37% ± 10%) were significantly higher than all APSA emails (43%,18%, P < 0.0001) and 2017 industry standard (26%,12%,P < 0.0001). Access rates differed significantly between the twenty-five topics covered (P < 0.0001), with the highest access for appendicitis (240 ± 79, P < 0.0001). Common condition articles (157 ± 93) were accessed more than rare (55 ± 60, P < 0.0001). With email consolidation, opening rates increased (53 ± 3 to 55 ± 2, P = 0.003) and click-through rates decreased (40 ± 9 to 30 ± 8, P = 0.0002). By adding CME questions, opening rates increased nonsignificantly (52 ± 3 to 54 ± 2, P = 0.066) and click-through rate decreased significantly(41 ± 10 to 33 ± 9, P = 0.001). Conclusions: APSA email blasts are valued by members based on high access rates. Click-through rates have declined, potentially indicating user fatigue. APSA members prefer common conditions and high impact factor journals. These data will help refine this service. Level-of-Evidence: Level III.
KW - APSA
KW - Continuing medical education
KW - Email blasts
UR - http://www.scopus.com/inward/record.url?scp=85049797343&partnerID=8YFLogxK
U2 - 10.1016/j.jpedsurg.2018.06.020
DO - 10.1016/j.jpedsurg.2018.06.020
M3 - Article
C2 - 30017070
AN - SCOPUS:85049797343
SN - 0022-3468
VL - 54
SP - 792
EP - 798
JO - Journal of Pediatric Surgery
JF - Journal of Pediatric Surgery
IS - 4
ER -